Н-4-02 Пробочный аутдор / Traffic Jam
- Участник BBDO Russia Group
- Название работы Н-4-02 Пробочный аутдор / Traffic Jam
- Конкурс / номинация Н-4 Прочие услуги
- Рекламодатель MTC & Yandex
- Авторы JSC "MTS":
Head of Marketing Communications Department - Maria Yakovleva
Head of direction, Mobile Internet and Financial Services - Yaroslav Smirnov
Project leader - Anastasia Popova
Head of media department - Mikhail Eliseikin
Media manager - Aleksansdra Osina
Head of outdoor&indoor media unit - Julia Kulbatskaya
BBDO Russia Group:
Creative team:
Creative Director – Nikolay Megvelidze
Copywriter – Evgeniy Shinyaev
Art-director – Mikhail Tkachenko
Design studio - Vasil Akulov, Mark Ignatiev, Konstantin Usatov, Alexandr Trubin, Alexey Titinkov, Dmitry Bashmakov
Strategic team – Natalia Chuich, Roman Sidorov
Group Account Director - Vladlena Obukhova
Senior Account Manager - Ekaterina Chistova
Account Manager - Luiza Vasyutina
Senior Layer – Julia Mikhailova
PR team - Lyaisan Yumaguzina
Yandex LLC
Special Projects Manager - Lysenko Konstantin - Перевод If you can read this text to the very end while driving your car, there is a good chance that you are stuck in a traffic jam, which you could easily avoid if you had used mobile internet and Yandex.Maps services.
Dial *111*252# to activate
- Описание проекта We placed these outdoor ads in several Moscow places known for extremely bad traffic jams – the only place, where such long text could be read until the very end.
Мы разместили аутдоры с таким длинным текстом, в единственном месте, где можно дочитать его до конца – в пробках.
Мы разместили аутдоры с таким длинным текстом, в единственном месте, где можно дочитать его до конца – в пробках.