Н-4-02 Пробочный аутдор / Traffic Jam

Пробочный аутдор / Traffic Jam
  • Участник BBDO Russia Group
  • Название работы Н-4-02 Пробочный аутдор / Traffic Jam
  • Конкурс / номинация Н-4 Прочие услуги
  • Рекламодатель MTC & Yandex
  • Авторы JSC "MTS":
    Head of Marketing Communications Department - Maria Yakovleva
    Head of direction, Mobile Internet and Financial Services - Yaroslav Smirnov
    Project leader - Anastasia Popova
    Head of media department - Mikhail Eliseikin
    Media manager - Aleksansdra Osina
    Head of outdoor&indoor media unit - Julia Kulbatskaya

    BBDO Russia Group:
    Creative team:
    Creative Director – Nikolay Megvelidze
    Copywriter – Evgeniy Shinyaev
    Art-director – Mikhail Tkachenko
    Design studio - Vasil Akulov, Mark Ignatiev, Konstantin Usatov, Alexandr Trubin, Alexey Titinkov, Dmitry Bashmakov
    Strategic team – Natalia Chuich, Roman Sidorov
    Group Account Director - Vladlena Obukhova
    Senior Account Manager - Ekaterina Chistova
    Account Manager - Luiza Vasyutina
    Senior Layer – Julia Mikhailova
    PR team - Lyaisan Yumaguzina

    Yandex LLC
    Special Projects Manager - Lysenko Konstantin
  • Перевод If you can read this text to the very end while driving your car, there is a good chance that you are stuck in a traffic jam, which you could easily avoid if you had used mobile internet and Yandex.Maps services.
    Dial *111*252# to activate
  • Описание проекта We placed these outdoor ads in several Moscow places known for extremely bad traffic jams – the only place, where such long text could be read until the very end.

    Мы разместили аутдоры с таким длинным текстом, в единственном месте, где можно дочитать его до конца – в пробках.

    Мы разместили аутдоры с таким длинным текстом, в единственном месте, где можно дочитать его до конца – в пробках.